We understand your challenges

Read through one of the most common challenges we are experiencing in our meetings with customers today.

For marketing

The sales department has a preconceived idea of what the marketing department adds or does not add.

As marketers, we must consider the following in our dialogue with the sales department:

– Everything we do should be connected to sales. Let the sales reps know how the digital strategies facilitates customer meetings and make them more profitable.

– The better qualified leads, the shorter the sales cycle gets. Shorter sales cycles means more deals in less time.

– Demonstrate that by strengthening us as experts in our industry sales reps will have an easier journey ahead of them, leading to more meaningful meetings.

For sales

Marketers have a special attitude to sales, which often gives us a false view of salespeople’s work.

Learn how you can manage sales using the marketers’ own languages to reach your ultimate goal – qualified leads.

– Marketing is aware that they need to generate qualified leads to sales so be patient and focus on the value marketing delivers.

– Realize the strength of marketing if we use it the right way, take advantage of the enormous experience that exists here, and turn it into sales.

– Let marketing into your world and explain the reason behind your concerns and skepcism, marketers also want to sell!